Talking AI with Chris Bontempo, IBM CMO-Americas

The marketing landscape and the role of the marketer has transformed over the last decade. It was a profession focused primarily on creative messaging, sleek imagery, the big idea – where now it’s also a profession deeply rooted in data insights.

Finding the perfect balance between art and science is the heart of our competitive advantage. This is expected to become even more critical over the next 3-5 years with the increased adoption of AI technology.

Join IBM Americas Chief Marketing and Communications Officer, Chris Bontempo, to learn how IBM, and its marketing engine, has embraced change over its rich 112-year history to stay continuously relevant to clients.

 Chris Bontempo, CMO - Americas, IBM