What a Great Time to be a Marketer
Are you a Marketer? Perhaps in some way we are ALL Marketers in some form.
However, if you work in the Marketing Department of a company, regardless of your title, this is truly an amazing time.
There exists more ways to tell your story - not just "Build You Brand" - than ever before.
There exists more ways to learn how to adapt your business faster than ever before.
There exists more ways to truly connect with your customers than ever before.
And not only are there more ways to engage with your customers, but ways to understand their needs better and faster. Data - when used properly - is abundant.
The ability to meet someone face-to-face when not in person (think about that for a second) is easy.
The challenge is knowing what resources to use, how to engage your customers on their terms and where to spend the money.
In this issue we explore all the amazing tools available to Marketers.
Enjoy!
Conferences and Webinars: Marketing
Find your 2019 marketing conference <put better text here>.
cbsi Blog
This month, cbsi's Jack Hojnar expresses an opinion that we at cbsi support: It's a GREAT time to be a marketer.
Get to Know: Jack Hojnar
Being on camera is nothing new for cbsi's Jack Hojnar, host of the cbsi "Get to Know" series. This month however, Jack is the one in the spotlight.
cbsi Vice President, Ken Kraetzer, is a member of the Chase Alumni Association which has regular meetings in New York City and around the world.
Recently, Ken met with the head of the group, John Ward, a 27 veteran of Chase Manhattan Bank, serving first overseas, then later as CEO, EVP of Chase Bankcard Services. Mr. Ward was gracious to do an hour long interview for the CBSI Talking Business series.
The discussion covers how Mr. Ward found his way into banking, the value of credit training, presenting a project to David Rockefeller, coming back from overseas to grow the credit card business and more.
This ia a rare opportunity to hear first-hand from a true pioneer in banking.
Click HERE to watch the video
Recommended Reading
Marketing Strategy
Report: The State of Content Marketing for Financial Services in 2019
Savvy "2-For-1" Marketing Strategy Helping Companies Win Big with Customers
Marketing Tactics to Grow Your Business
Profit Impact of Market Strategies (PIMS)
How Should Marketing Campaigns Impact Marketing Strategy?
Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
The 9 Most Effective Financial Services Marketing Techniques.9
Email Marketing Strategy
Developing an Email Marketing Strategy That Works
Email Marketing Best Practices: How to Improve (Almost) Every Email
Cut Through The Inbox Clutter With These 14 B2B Email Marketing Tips
Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)
4 Powerful Email Marketing Automation Tools That Won't Break The Bank