What a Great Time to be a Marketer
Are you a Marketer? Perhaps in some way we are ALL Marketers in some form.
However, if you work in the Marketing Department of a company, regardless of your title, this is truly an amazing time.
There exists more ways to tell your story - not just "Build You Brand" - than ever before.
There exists more ways to learn how to adapt your business faster than ever before.
There exists more ways to truly connect with your customers than ever before.
And not only are there more ways to engage with your customers, but ways to understand their needs better and faster. Data - when used properly - is abundant.
The ability to meet someone face-to-face when not in person (think about that for a second) is easy.
The challenge is knowing what resources to use, how to engage your customers on their terms and where to spend the money.
In this issue we explore all the amazing tools available to Marketers.
cbsi Vice President, Ken Kraetzer, is a member of the Chase Alumni Association which has regular meetings in New York City and around the world.
Recently, Ken met with the head of the group, John Ward, a 27 veteran of Chase Manhattan Bank, serving first overseas, then later as CEO, EVP of Chase Bankcard Services. Mr. Ward was gracious to do an hour long interview for the CBSI Talking Business series.
The discussion covers how Mr. Ward found his way into banking, the value of credit training, presenting a project to David Rockefeller, coming back from overseas to grow the credit card business and more.
This ia a rare opportunity to hear first-hand from a true pioneer in banking.
Click HERE to watch the video