July 2018

MARKETING- HITTING A MOVING TARGET

The ability to capture the attention of consumers is harder than ever for today's Marketing Executives.

Consumers are bombarded with emails, texts, and social media posts. Millennials - the largest, fastest-growing target audience - have a constant need for immediate gratification with interests that are as diverse as the media to which they connect. Where do Marketers begin?

Dive a bit deeper and examine the challenges in front of Marketing Execs at Financial Institutions.

Without question consumer trust with banks had eroded; that's one hurdle to overcome. Integrating digital, becoming more transparent and maximizing information (e.g., Big Data) represents another set of hurdles.

For some Marketers, the target may be constantly moving and the speed of technology changes the rules seemingly by the minute.

While this can be daunting, success is possible. In this issue, we provide tips and insights for today's Marketing Leadership examining tools and resources that every Marketer should know and use.

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