January 2021, Issue 26

cbsi Talking Business: January 29, 2021 Edition

Dear cbsi Friends:

We are pleased to start a new year of #cbsTalkingBusiness presenting our interviews with professionals in fields of digital marketing, banking, customer service, business education and more. We have now completed 575 episodes in this series.

This month we talked with Bruce Biegel of the Winterberry Group after his annual talk to the Direct Marketing Club of New York highlighting key marketing communications trends during the pandemic.

We enjoyed hearing story of western NY State based Lake Shore Savings from their CEO Daniel Reininga, Donna Peterson EVP of World Innovators in CT describes finding international business lists, and Robert Kobek president of Mobius Vendor Partners and CustomerCount located in Indiana explains the evolution of contact centers.

On Wednesday Feb. 3rd at 5 PM, my colleague Jack Hojnar will join a DMCNY panel that will discuss,

"2020 Innovations that Marketers can get the most from in 2021"

The panel will include CRM analyst Paul Greenberg, and 360 Live Media founder CEO Don Neal, a regular guest on #cbsiTalkingBusiness, sign up at:

Direct Marketing Club of New York - Midweek Recharge: "Digital Innovation From 2020 That Will Positively Impact Marketing in 2021" (wildapricot.org)

Thank you to all our clients, friends and readers!

Best wishes,


Kenneth G. Kraetzer
Vice President

Daniel Reininga
Topic: How Lake Shore Savings Bank pivoted to help customers through COVID-19
Bruce Biegel
Topic: Highlights from Bruce's presentation "2021 Annual Outlook - Winterberry Group's Predictions of Marketing Spending Across Channels"
Donna Peterson
Topic: "Your messages need to become more personalized, to build relationships."
Robert Kobek
Topic: The evolution of the contact center and resulting regulation and compliance requirements.
Don Neal
Topic: "Conference business is not on hold, it is evolving, being reinvented before our eyes."

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cbsi Vice President, Ken Kraetzer, often conducts interviews with several leading business executives, entrepreneurs and industry thought-leaders. His "Talking Business" section provides important information on trends in various industries. Sign up for the "Talking Business" email to be sure to receive the news as it appears.

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