February 2019, Issue 7

2018 Recap, Part 2

In this issue, we recognize even more partners and organizations for their support of our interview series during 2018. It was an honor to receive invitations to National and New York City area trade gatherings. In Part 2 of our 2018 Recap, we present eight interviews that cover a wide range of subjects including Changes in Media Spending Patterns, Customer Experience in Contact Centers, and key topics on business education, social media, and women in leadership.
Our interviews include:
  • Bruce Biegel, Winterberry Group, "Media Outlook" at the Direct Marketing Club of New York
  • Steve Forcum, Avaya Innovation Edge, "Enabling Contact Centers to Provide the Best in Customer Experience"
  • Attorney Michele Shuster, Contact Center "Regulatory Update"
  • Dr. William Lamb, New Dean at Iona School of Business
  • Marco Boer, IT Strategies at Universal Wilde Print Seminar
  • Alan Schulman, Deloitte Digital at DMCNY on Digital Transformation
  • Helen Todd, Sociality Squared, on Social Media at Frankfurt Kurnit
  • Stacey Hawes, Adrea Rubin, Dawn Zier on "Women in Leadership" at DMCNY
Again, we thank our speakers for sharing their experience and expertise in our "cbsi Talking Business" interview series. If you have a project or career story you would like to share or an event you would like us to highlight, please let me know.
Ken Kraetzer
Vice President
Winterberry Group
Bruce Beigel highlights his annual Media outlook talk at the Direct Marketing Club of New York, covering Spending and Trends.
Avaya Innovation Edge
Steve Forcum was a keynote speaker at Avaya’s #InnovationEdge Seminar in NYC. We spoke at length with Steve about enabling #ContactCenter reps, connecting office lines with mobile and tablets thru the Cloud, the data security that #Blockchain may offer and programs for #public safety and hospitality.
Michele Shuster, General Counsel for PACE, the Professional Association for Customer Engagement, and a partner at Columbus, Ohio based MacMurray and Shuster discussed her Regulatory Update for Contact Centers at the Pace #ACX18 Conference.
Dean Iona School of Business
Dr. William Lamb discusses the many aspects of the Iona business programs, the value of the AACSB credential, the planned new building, and his path in education which started in Chapel Hill, NC.
IT Strategies
Martin Boer of Boston based IT Strategies, highlights the recent Innovations in Print at Universal Wilde Seminar, May 2018.
Deloitte Digital
Alan Shulman, Creative Director for the Advertising, Marketing and Commerce Group at Deloitte Digital, was a panelist for the Direct Marketing Club of New York on #digitaltransformation. Alan’s discussion included, among other topics, brand purpose being meaningful to customers and providing the human touch, not just digitizing everything.
Sociality Squared
Helen Todd, CEO of Sociality Squared, was a panelist at the "What's Next for Social Media, Advertising, Data and Regulation" seminar in NYC. The event was hosted by the Frankfurt Kurnit Klein Selz law firm and organized by Gotham Media.
"Women in Leadership"
Direct Marketing Club of New York hosted its Women in Leadership" panel discussion last September. Stacey Hawes, President, Data Practice at Epsilon, moderated the event. Panelists included Adrea Rubin, President of Adrea Rubin Marketing, Inc. and Dawn Zier, CEO Nutrisystem. The host was DMCNY Club President Paulette Oliva of Merit Direct.

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cbsi Vice President, Ken Kraetzer, often conducts interviews with several leading business executives, entrepreneurs and industry thought-leaders. His "Talking Business" section provides important information on trends in various industries. Sign up for the "Talking Business" email to be sure to receive the news as it appears.

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