The Customer Front and Center
More so than ever before in our history as marketers and business leaders, we have enough information about our customers to truly anticipate their needs. We have buying behavior. We recorded calls from their call center interactions. We have access to their social media accounts. We have survey results clearly stating their interests.
Big Data is an understatement.
Yet, here's something even more important: our customers expect us to use this knowledge to serve them as best as possible.
So are we taking care of our customers? That’s for you to decide.
You most likely have the information you need. You may also have the resources. You probably have their permission to amaze and delight your customers every day.
In this issue, we explore the ways in which the Customer Experience (CX) is evolving, from how we treat consumers to how we treat Business-to-Business relationships.
So once again, are you doing everything you can to serve your customers?
What We're Reading
Each month we plow through hundreds of articles around the web and try to whittle that list down to the best-of-the-best. In this issue, we struggled to do so.
Instead, we decided to give you the proverbial kitchen sink.
Customer Engagement Best Practices
3 Engagement Strategies that Make Customers Feel Like One in a Million
Customer Experience Management (CXM): The Best-Practice Capabilities of CX Leaders
Customer Engagement: How to Keep Your Customers Hooked Throughout the Sales Cycle
In an Era Of COVID-19 Disruption, Brands Must Rethink Marketing as Empathetic Customer Experiences
Intelligently intertwining the customer experience with customer engagement
Digital Customer Engagement
Connecting through Content
How Digital Transformation is Driving Customer Experience
Digital Customer Service: What It Is and Why It Matters
Enhanced Customer Engagement through Digital Communication
How is Digital Transformation Shaping Customer Experience?
Customer Engagement Strategy
The Who, What and How of Building a Customer Experience Strategy
12 Customer Engagement Tools Every Business Needs
7 Customer Engagement Strategies That Marketers Can’t Ignore
How to Create a Customer-Centric Strategy for your Business
7 Ways to Create a Great Customer Experience Strategy
Re/Constructing the Customer Experience | August 25 2020
CX Network Live | Customer Data Insights & Analytics | September 15-17 2020
Customer Engagement Transformation Virtual Conference | September 24-25 2020
Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences | October 21 2020
Digital Customer Experience | Strategies Summit | December 24 2020
Customer Experience – BrightTALK | Live Recorded and Upcoming
cbsi BLOG: CX in a COVID-19 World
She knows the Customer and Client Experience as well as anyone in the profession. She’s our very own, Sonia Pergunin and she managed the entire client roster at cbsi. This month, she shares her thoughts on the Trends in Customer Experience (CX).
cbsi Conversation: A Talk with Ken Kraetzer
cbsi Marketing and Tech Leader Jack Hojnar introduces a new cbsi video series called Conversations. The series is dedicated to introducing cbsi Subject Matter Experts and cbsi partners that help make the world of transaction benefit services appear effortless.
In this Premier Videocast, Jack interviews cbsi's Ken Kraetzer.
cbsi to Host Online Webinar for HVDMA
For several years, cbsi has been a proud partner of the Hudson Valley Direct Marketing Association (HVDMA) and next month (Sept 10) we will be hosting the following webinar:
Growing Your Business in Front of Lens: How Video is Transforming Customer Experience and Sales.
In this session, participants will learn how various forms of video creation have transformed the way businesses engage with their customers and how simple 90-minute videos from a mobile phone can build a brand like never before.
From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how video can transform your business in a marketplace that moves faster and faster each day.
We will provide specific details as soon as they become available.