cbsi Talking Business Fall 2019 Conference Highlights and Interviews
#cbsiTalkingBusiness: 4Q 2019 Conference Highlights and Talks
Being "Purpose Driven" both as an organization or brand and individually was a theme we heard multiple times at conferences we were privileged to attend in 4th quarter this year.
Maintaining customer trust, synchronizing the disciplines of on-line marketing, being time effective in generating social media presence, building a supportive culture, delegation as a means to growth, were key points we heard. Perhaps the most pragmatic question was Tammy Berentson of on-line grocer FreshDirect.com was
"How is this idea going to sell bananas?
It was inspiring to hear the commitment to serving needs of veterans and military families from USAA and Google while covering the Army-Navy Game.
Many thanks to Ginger Conlon at the Direct Marketing Club of New York, Mariah Hunt of the New England Direct Marketing Assoc, Stuart Discount of the Professional Association for Customer Engagement, entrepreneur extraordinaire Ramon Ray, and Jeffrey Hayzlett at the C-Suite Network.
Thank you for your support and Happy Holidays to all!
Respectfully,
Ken
Kenneth G. Kraetzer
Vice President
@KenKraetzer
914-450-9554
USAA
Tony Wells, SVP, Senior Marketing Officer of USAA, highlights his service as a Marine Corps officer, playing basketball at the Naval Academy, the 2019 Army-Navy Game and the commitment of USAA to serving military families with financial service products
Slater Success Coaching
Ivy Slater of Slater Success Coaching describes leadership traits needed by entrepreneurs and business owners in order to grow their businesses. Our talk at Ramon Ray's conference on October 25, 2019.
Cox Business
Martin Jones from Cox Business has learned how to use social media in time effective way to promote his company and clients. Recommends using a Blog as anchor for a business and free lance on-line services to save time. Our talk at Ramon Ray's conference in NYC on October 25, 2019.
Levy Innovation
Mark Levy of Morristown, NJ based LevyInnovation.com describes a "Back Story" the personal story of how the work someone is doing, is the work they were born to do. Our talk at Ramon Ray's conference in NYC on Oct. 25, 2019 Mark describes his work with clients to define the "Big Idea" which "Differentiates" them in their promotions.
Experian
Tony Hadley, SVP, Regulation and Public Policy of Experian, comments on how keeping consumer trust after after receiving the 2019 Apples of Excellence Advocacy Award at #2019SilverAppleAwards by Direct Marketing Club of New York on November 7, 2019 in New York City.
Grow With Google
Jesse Haines is Director, "Grow With Google, a digital training program". A focus is supporting Veterans, military spouses, and veteran owned businesses. We had a chance to hear about the program at the 2019 Army-Navy Game at the Google Fanfest exhibit. Jesse invited all to check google.com/grow.
FreshDirect
Tammy Berentson of Fresh Direct, had the quotes of the night at panel discussion hosted by Direct Marketing Club of NY and Media & Content Marketing Association in New York City on October 16, 2019
Hometown Flower Co
Jaclyn Rutigliano of Hometown Flower Co, panelist at WCBS 880 Small Business Breakfast highlights her keys to starting a successful small business and over coming challenges on Oct. 17, 2019.
Overdrive Interactive
Harry J. Gold, CEO, Overdrive Interactive highlights his keynote talk at New England Direct Marketing Association #MTechSummit19 held at Bentley University on December 9, 2019.
Marketing Impact Council
John Greco, former CEO of the Direct Marketing Association, now leading the Marketing Impact Council, highlights his talk at the C-Suite Network Conference in New York City on December 10, 2019.
Fidelum Partners
Message of Chris Malone, of Fidelum Partners, keynoting at the PACE Professional Association for Customer Engagement Association event in Princeton, NJ on November 14, 2019.
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cbsi Vice President, Ken Kraetzer, often conducts interviews with several leading business executives, entrepreneurs and industry thought-leaders. His "Talking Business" section provides important information on trends in various industries. Sign up for the "Talking Business" email to be sure to receive the news as it appears.