On Friday, December 3, 2021, cbsi Vice President, Ken Kraetzer, received the Hudson Valley Direct Marketing Association Founder’s Award. We at cbsi could not be more proud. A well-deserved honor.
cbsi Chief Operating Office, Gerard Garofolo, presented opening remarks congratulating Ken and presenting him with the HVDMA Award.
“I am thrilled to receive the Hudson Valley Direct Marketing Association Founders Award, at their outstanding Awards Luncheon at Tamarack Country Club in Greenwich.
Thank you to my colleague, Gerrard Garofolo, for the eloquent introduction and to our entire team at cbsi. Many thanks to HVDMA co-presidents, Lori Badman and Heather Mateus (Winnicki}, the Board and membership for this outstanding recognition.
Let me close by saying yes the pandemic has expedited digital transformation, but the disciplines of Direct Marketing continue to Matter perhaps more so in the era of the internet, email and mobile. Some call what we do, "Data driven marketing."
We continue to direct targeted promotions thru multiple channels to interested prospects, We are:
- responsible stewards of customer data and privacy
- managers of technology
- protectors of customer data from cyber attacks
- generators of sales leads for business
- providers of extraordinary customer service
In the era of Big Data and the Cloud we have not forgotten our roots in direct mail, maintaining relationships with the US Postal Service at the highest level of service in the world and supporting industries such as publishing, fundraising, banking, financial services, ecommerce and so much more.
In this era of the internet, mobile and Big Data we all know that Direct Marketing continues to matter.”
Please contact Ken directly to congratulate him at: