By Ken Kraetzer Cuba is opening up for American visitors and trade, encouraged by the new relationship between the two countries. The recent trips by the Pope and President Obama have generated wide spread interest in visiting this intriguing neighbor nearly 100 miles south of Florida. cbsi had a chance to speak with two business …
by Craig Sozio A report from Accenture (HERE) reveals that two-thirds (67 percent) of consumers are interested in mobile insurance services – such as sending pictures of their car to report a claim. With more insurance providers creating processes for supporting online and even mobile claims processes, it would only seem correct that cbsi and …
by Jack Hojnar In 1993, the band U2 was on a roll. Considered one of the hottest rock bands of a new generation they were a seemingly unstoppable musical force. While not yet challenging the Beatles for notoriety, musical inventiveness or quirky band member behaviors (though Bono crept close to this distinction), U2 was about …
by Ken Kraetzer Considered one of the largest sporting events in America, Super Bowl 50 was a marketers dream – and especially rewarding for those on the receiving end of the money spent on commercials. Only two weeks removed from the event and prognisticators are anticipating an 11% increase in per ad fees or Super …
February Marketing Tools This month, cbsi provides links to books, online information and other resources designed to help the marketer in your organization, whether a seasoned pro or beginner. Just remember, we have no formal relationships, financial connections, offer-our-first-born commitments with any of the items listed below. So reader beware is what legal would want …
By Ken Kraetzer Can you imagine speaking from a 360 degree round stage in the busy exhibition hall at a major international marketing conference with just minutes to describe why your start-up company should win a prize that could fuel future growth? That is what five companies did in the final afternoon in at the …
Marketing Technology Start-Ups Put to Test at DMA @Then Read More »
By Ken Kraetzer The Direct Marketing Association @Then Conference held in Boston in October had a strong digital marketing theme, but concerns about compliance with both American and European regulators was a significant topic. DMA General Counsel, Senny Boone, discussed how marketers can be proactive in meeting privacy expectations and ad messaging choices. Several of …
By Ken Kraetzer cbsi Services attended the Direct Marketing Association annual October conference held in Boston – relabeled @Then – to reflect the changes in direct sales provided by the Digital Age. We had a chance to talk with several of the speakers, sponsors and leadership: Lianne Wade of Westwood, MA based Wilde Agency commented …
Marketing Transformed Positive Economic Forecast at DMA @Then Conference Read More »
By Jack Hojnar Can’t Touch This In the 1970s, American inventor Dr. Samuel Hurst had a problem. He and his research partners were logging extraordinary hours while attempting to input data from experiments in atomic physics. Sam thought of a way to solve that problem. He and his team of researchers used electrically conductive paper …
Mobility, Benefits and the Holiday Shopping Season Read More »
By Ken Kraetzer Managing the October 1st merchant “Chip Card” requirements, meeting consumer expectations for keeping card data secure, and growing utilization of mobile wallets and wearable payment devices highlighted discussion topics at the 2015 Cartes Secure Connections www.cartes-america.com Conference in Washington DC May 5-7th. Leading off the Wednesday keynote panel as moderator, Carolyn Balfany …