by Jack Hojnar Here we go again … Try as I do to hold onto some semblance of the Holiday Shopping Season of my childhood, the abundant aroma of pine scented candles, the invasion of aisle space with fake gift-wrapped presents and the incessant droning of Mannheim Steamroller’s “Carol of the Bells” in every shopping …
2018 Guide to Holiday Shopping (and Travel, too!) Read More »
By Kelly Pellicano Picture this – you’re on your summer vacation at the lake with your family. After a great day of hiking and playing softball, you decide to cool off in the lake only to realize that after you’ve jumped in the lake, your phone is in your pocket. Depending on which credit card …
By Lisa Bonelli Loyalty Benefits have long been an integral part of the value proposition for credit cards. Auto Rental Coverage, Cell Phone Protection and Trip Cancellation are just a few benefits Cardholders have been able to enjoy when using their covered card to make purchases. These programs provide value to Cardholders and Card Issuers …
Applying Loyalty Benefits to Debit Cards and Checking Accounts Read More »
By Sonia Perugini With all the talk of Artificial Intelligence (AI) these days, it can be hard to grasp how much of this technology will actually become integrated into our daily lives and how much will simply stay on the movie screen. The reality is that 84% of people have interacted with artificial intelligence in …
By Ken Kraetzer FinTech is being talked about in financial services marketing as a breakthrough. But is FinTech entirely new or rather is it a new technology applied to age old challenges of analyzing markets, attracting new customers and measuring results? We talked with Charles Gaddy of Irvine, California-based, Melissa Data at the recent Target …
Is FinTech Evolving From Marketing to Compliance? Read More »
By Sonia Perugini Does the thought of flying the friendly skies fill you with anxiety and dread? Do you enter the airport with a glass-half-full attitude expecting that something will surely go wrong between your first security line and the retrieval of your luggage before heading home? You are not alone. According to SquareMouth, an …
Consumer Increase in Awareness, Usage of Travel Benefits Read More »
By Ken Kraetzer Now’s the time for your customers to use your card to plan spring and summer vacation, cruises and adventure trips that will be highlights of their. I sat down with travel planner Marlene Follick, just back from a winter trip to Bath and the Lake District of England, for ideas on trips …
In 2016 cbsi’s Ken Kraetzer conducted more than 75 business video interviews with marketing partners, business reporters, speakers at trade events and business educators. These talks covered a wide range of topics including media, customer service, payments, bank marketing, regulation, compliance, data, digital advertising, retail sales trends, travel, publishing, ad preference, and insert media. You …
By Ken Kraetzer Shopping is continuing to grow online especially for Amazon.com, which is increasingly selling third party merchandise and services such as cloud computing, leaving others such as Walmart, Home Depot, and Nordstrom vyingg to keep pace. Perhaps a consequence of this living room online shopping is less visits to restaurants on shopping trips …
Amazon.com Continuing to Grow Online Holiday Shopping Read More »
By Ken Kraetzer “Where Science Meets Creativity” is how Ogilvy One Chairman, Brian Fetherstonhaugh descibed the theme of October’s DMA &Then Conference in Los Angeles. The DMA used this conference to not only provide industry leaders with useful information but to re-brand its own organization. Once known as the Direct Mail Marketing Association, which changed …