2018 Guide to Holiday Shopping (and Travel, too!)

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Applying Loyalty Benefits to Debit Cards and Checking Accounts

By Lisa Bonelli Loyalty Benefits have long been an integral part of the value proposition for credit cards. Auto Rental Coverage, Cell Phone Protection and Trip Cancellation are just a few benefits Cardholders have been able to enjoy when using their covered card to make purchases. These programs provide value to Cardholders and Card Issuers …

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2016 Recap – Ken Kraetzer

In 2016 cbsi’s Ken Kraetzer conducted more than 75 business video interviews with marketing partners, business reporters, speakers at trade events and business educators. These talks covered a wide range of topics including media, customer service, payments, bank marketing, regulation, compliance, data, digital advertising, retail sales trends, travel, publishing, ad preference, and insert media. You …

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Amazon.com Continuing to Grow Online Holiday Shopping

By Ken Kraetzer Shopping is continuing to grow online especially for Amazon.com, which is increasingly selling third party merchandise and services such as cloud computing, leaving others such as Walmart, Home Depot, and Nordstrom vyingg to keep pace. Perhaps a consequence of this living room online shopping is less visits to restaurants on shopping trips …

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Key Trends at DMA “Call us the Data & Marketing Association” &Then Conference in Los Angeles

By Ken Kraetzer “Where Science Meets Creativity” is how Ogilvy One Chairman, Brian Fetherstonhaugh descibed the theme of October’s DMA &Then Conference in Los Angeles. The DMA used this conference to not only provide industry leaders with useful information but to re-brand its own organization. Once known as the Direct Mail Marketing Association, which changed …

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