The Scientific Approach to Your Success

Successful marketing initiatives often look simple. Ironically, their success usually comes from a highly detailed approach to analysis, planning, and execution.

Attention to these details is a given at CBSI Marketing Services. But it's our scientific approach that truly sets us apart. We continuously question assumptions, dig for key facts, form theories, test and re-test them, to drive results for our Clients.

Whether your objective is customer acquisition, retention, or revenue generation; whether you typically reach your audience by mail, phone, e-mail, or other direct-response channels; CBSI Marketing Services has the experience and resources to make your initiative a success. 

Most of our Client engagements consist of three major phases:

• Assessment: Identifying the full range of strategic options available to you.
• Development: Creating your marketing plan, including tactics and results projections.
• Management: Executing your marketing plan, including vendor management and tracking, reporting, and analyzing its results.

The list below includes only some of the specialized marketing disciplines in which CBSI has decades of experience:

• Consumer Research and Analysis: Investigating and understanding your customers' and prospects' behavior, and how to act on it strategically.
• Competitor Research and Analysis: How your competitors' value proposition, brand image, media spending and other key attributes compare to your own.
• Vendor Screening and Contract Negotiation: Management of the entire RFP process for any of your marketing, customer-service, or operational needs.
• Target Audience Segmentation and Data Modeling: Determining the right audience for your marketing initiative(s), using a variety of advanced data-analysis methods and tools.
• Direct Mail, Telemarketing, and e-Mail Program Management: Development, launch and ongoing management of these outbound initiatives.
• Fulfillment Planning: Creation of follow-up communications (mail, phone, e-mails, etc.) to customers who have responded to a solicitation, as well as the back-end procedures to support these follow-ups.
• Results Forecasting and Reporting: Break-even, ROI, lifetime-value and other analyses'essential for managing your budgets and long-term planning. 
• Proprietary Tools to Manage and Analyze Programs: Customized software programs to manage and/or evaluate your marketing initiatives. These tools help both your staff and your vendors to save time and reduce human error.

With so many marketing services available to meet your needs, CBSI clearly is the company who can get things done for you.

If you have questions about CBSI's Marketing Services capabilities, please call us at (914) 381-5353, or send an e-mail to info@cbsiservices.com.