July 16, 2007

Cable and Internet Subscriptions Retention Improved by Travel and Entertainment Benefits

Thousands of reward benefits can be provided on line to cable television and internet customers

Harrison, NY - Cable television and internet providers can improve customer acquisition and retention can by offering on-line travel and entertainment values to their customers.

The service offered nationally by CBSI, a long standing provider of special benefit programs to the consumer banking industry, provides subscribers with access to an extensive on-line database of special values at hundreds of thousands of restaurants, retail shops, golf courses, movies, hotels, car rentals, and airlines.  Customers can select values based on where they live, work, or plan to visit virtually anywhere in the United States.  The program is only available on a group purchase base by sponsors who can order the benefits for their customers.

“This type of reward program has worked very well for our bank consumer credit card and debit card clients for many years”, comments CBSI Vice President Kenneth G. Kraetzer.  We see this type of service as an excellent tool for tele-communications marketers seeking a way to reward customers for adding and retaining cable television, high speed internet services, and other services”.

Enrolled customers will be issued a password to provide access to the on-line database of values, which can be searched by zip code.  Retail establishments will be ranked by distance from the zip code entered by the customer.  Several levels of restaurants ranging from fine dining to local fast food are provided.  Customers can then print out the program coupons and present at retail establishments, or for some offers make purchases on-line.  The program does have limits on usage per retail establishment, in many cases one usage either per month or year.

Subscriptions will generally be provided for a year but shorter periods are available as well.  Popular benefits can also be provided in the form of paper inserts into customer “Welcome Kits”, statements and other customer communications.

CBSI is a leading developer of direct response marketing programs designed to attract, activate and retain customers, and generate revenue.  The thirty year old firm based near New York City with an mid west office in suburban Chicago provides merchandise protection, warranty extensions, and auto rental protection benefits to over 100 million credit card and debit card customers.  Services are also provided to small customers of consumer banks.  More information is available at cbsiservices.com.