As more organizations recognize the need for customer loyalty and higher-quality marketing operations, CBSI's solutions have been embraced by a growing list of industries.

CBSI is best known in the financial services industry because of our longstanding relationships with many of the industry's leading companies. Since our founding in 1972, we have worked with: 

• Transaction-account Providers: major banks, credit unions, federal savings banks, and others who offer credit, debit or prepaid transaction accounts. 
• Insurance Companies: life, auto, homeowners, and other insurers

Increasingly, CBSI has also been sought out by a diverse group of companies. Today our Clients come from a wide variety of industries, such as: 

• Membership Associations: fraternal organizations, employee unions
• Telecommunications Companies: Local, long-distance, and Internet service providers, wireless service providers, directory-assistance providers
• Energy Providers / Utilities: Electric companies, home oil companies, natural gas companies
• Specialty Service Providers: Advertising and marketing agencies, magazine and newspaper publishers, consumer packaged goods

More than ever, these organizations find they must make their marketing initiatives more accountable while enhancing the value that their brands deliver. In CBSI they find a partner who can help them do both.

From Fortune 500's to Start-ups

While CBSI is proud to serve some of the largest companies in several industries, we are equally interested in working with smaller organizations. Whether you're with a Fortune 500 corporation, or an early-stage entrepreneur, or somewhere in between, CBSI starts by listening to you and the challenges you face. 

And while each Client situation is unique, the services we provide often reflect the size of the Client organization, from developing business plans and recruiting investors for start-ups to determining new ways to improve customer experiences and/or the efficiency of marketing operations for large organizations.

Ethnic Marketing Experience

For nearly all industries, one of the most important market developments of recent years has been the rise of the Spanish-speaking population in the U.S.

During this time, CBSI has become a significant resource'both strategically and tactically'for many Clients looking to reach this audience. And for good reason: our dedicated Latino Marketing Team doesn't simply translate English marketing copy into Spanish. It provides a wealth of consumer insights and marketing experience from the Latino market, as well as the broader expertise of CBSI as a whole.

Ethnic marketing programs involve all the same details as general-market programs'and then some. More companies are choosing CBSI to manage key aspects of their Latino initiatives, from planning to launch to reporting and ongoing maintenance.